PREPARING EMERGING LEADERS AND ENTREPRENEURS
IN MARKETING, FINANCE, HOSPITALITY, AND MANAGEMENT
With a nearly 75-year history, DECA has impacted the lives of more than ten Million students, educators, school administrators, and business professionals since it was founded in 1946.
DECA’s brand identifies a remarkable experience in the preparation of emerging leaders and entrepreneurs. Our messaging statements, logo, and visual elements collectively define our image.
To attain the maximum brand recognition, we consistently use elements of the DECA brand and identify to reach our many audiences. We are stronger when we speak as one.
WHY DECA?
CLASSROOM INTEGRATION
An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers.
APPLIES LEARNING
DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes.
CONNECTS TO BUSINESS
Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning.
PROMOTES COMPETITION
As in the global economy, a spark of competition drives DECA members to excel and improve their performance.
COMMUNITY ORIENTED
Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their communities.
ACADEMICALLY PREPARED
DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
PROFESSIONALLY RESPONSIBLE
DECA members are poised professionals with ethics, integrity, and high standards.
CHALLENGES MEMBERS
Opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with corporate partners. Each challenge has a unique focus and specific set of required tasks.
EXPERIENCED LEADERS
DECA members are empowered through experience to provide effective leadership through goal setting, consensus building, and project implementation.